The cost of undervaluing CX in B2B Organisations

Led by Gareth Osborne (Hugo & Cat MD and CTO) and John Riley (Hugo & Cat Global Head of Strategy), and with key speaker Katie Nightingale (Consumer Psychologist), we will explore:

Psychology of AI and Personalisation in B2B

Unlock the power of applying behavioural sciences when creating AI and customer experience personalisation.

Discussion points

In today's business environment of economic challenges, intense market competition, and rising costs, many businesses could mistakenly undervalue the significance of customer experience, a mistake that could prove costly later on.

This precarious situation is intensified by the imminent embedding of AI, which is set to revolutionise experience platforms and offer unprecedented potential for hyper-personalisation in customer experience.

That is why neglecting customer experience investment is no longer just an oversight; it has become a critical business imperative.

Unlocking value

Methods To Truly Embody Customer-Centricity

A practical discussion around valuable ways to centre users in CX transformation and help organisations live their customer-centricity promises.

Why Modern Technology Is Everyone's Responsibility

Deep dive into the importance of technology fluency across the modern marketing organisation and how SaaS-based composable technologies and AI are starting to unsettle the technology community's dominance in large organisations.

Practical Ways To Create The Case For Change

Explore how to turn theory into action and win the case for greater investment in customer experience powered by modern technologies.

Save your seat

Consumer Experiences
That Set Brands Apart

hello@hugoandcat.com

Hugo & Cat 2024 ©